Case study

Case study

B2B Marketplace SaaS

Situation

Founder had already invested 6 figures and more than a year building a vertical SaaS platform.

  • Feature delivery had slowed to a crawl.
  • Agency recommended a full rewrite.
  • Delay: 9 - 12 months
  • Cost: $250k+
  • Risk: early users churn out due to stalled roadmap.

The founder was non-technical and facing a six figure reset decision. Plus, the risk of reputation loss with the early users gained from his existing network.

Findings

Independent review uncovered the following:

  • The core architecture was structurally sound
  • Complexity was high, but not inherently unstable
  • Delivery friction was caused by abstraction layers, not systemic failure
  • Infrastructure setup was more expensive than necessary

Recommendation

  • Do not rewrite the entire platform
  • Document the architecture for future developer understanding
  • Only rewrite components if and when they block progress
  • Gradually replace brittle areas with conventional and explicit patterns
  • Simplify infrastructure to reduce operating costs

Result

  • A$250-400k rewrite avoided
  • 9-12 month delay prevented
  • Reduced hosting costs by over 80%
  • Development momentum restored immediately
  • Founder regained confidence in the platform

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