Case study
Case study
B2B Marketplace SaaS
Situation
Founder had already invested 6 figures and more than a year building a vertical SaaS platform.
- Feature delivery had slowed to a crawl.
- Agency recommended a full rewrite.
- Delay: 9 - 12 months
- Cost: $250k+
- Risk: early users churn out due to stalled roadmap.
The founder was non-technical and facing a six figure reset decision. Plus, the risk of reputation loss with the early users gained from his existing network.
Findings
Independent review uncovered the following:
- The core architecture was structurally sound
- Complexity was high, but not inherently unstable
- Delivery friction was caused by abstraction layers, not systemic failure
- Infrastructure setup was more expensive than necessary
Recommendation
- Do not rewrite the entire platform
- Document the architecture for future developer understanding
- Only rewrite components if and when they block progress
- Gradually replace brittle areas with conventional and explicit patterns
- Simplify infrastructure to reduce operating costs
Result
- A$250-400k rewrite avoided
- 9-12 month delay prevented
- Reduced hosting costs by over 80%
- Development momentum restored immediately
- Founder regained confidence in the platform
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